If you want to increase your followers, reach out to Twitter influencers!
93% of marketing professionals are getting results in improving visibility through influencer engagement strategies. and 76% of marketers consider influencer marketing engagement. Influencer marketing presents a glaring opportunity for brands to leverage the power of word-of-mouth at scale through personalities that consumers already follow and admire. A new report from Salesforce found that 70 percent of brands are increasing their social media spend this coming year.
Social media isn’t just an alternative to traditional media—it’s turning the traditional model on its head. Traditionally, consumers made purchasing decisions based on the advertisements that they saw or heard. Today, it’s easier to connect with other consumers via social media and make better purchasing decisions by learning about their experiences with a product or service.
People expect brands to talk with them rather than at them. They no longer expect brands to sell to them, but to entertain and inform them. In this new paradigm, influencers are a force to be reckoned with. Brands can strategically partner with the right personalities to spark organic conversations and seduce their followers. Consumers trust recommendations from a third party more often than a brand itself.
When you align with an influencer, not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.
With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Modern day consumers are blind to billboards and deaf to commercials. Self-sufficient they want to research a brand on their own and hear about it from someone they trust.
Want to find the right influencers for you? Check out Twitter Growth Hack #3 for a free tool to help!
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